360 VR content for brand event, (line-)production in cooperation with SCOPIC on behalf of TBWA\UNITED, commissioned by ADIDAS.
As a modern and cutting-edge brand, ADIDAS needs the right channel to showcase its new products. With our help, the company found the perfect way to display its lines: with 3 unique VR experiences showcased at their 2017 launch party. Shot at night, with groundbreaking cinematographic technique on three different locations in Berlin, Germany.
director – Tobias Pekelharing
steadicam – Chris Fawcett
producer – Jacco Post
line producer – Nicholas Conradt